Digital Marketing Training

Become a Digital Marketer?

What is Digital Marketing?
Digital Marketing is achieving marketing objectives through the application of digital technology and media. It refers to the advertising and promotion of brands or products, delivered through digital channels such as search engines, websites, social media, e-mails and mobile apps.

Who should attend?
If you are one of the following who is looking for leveraging Digital Marketing for personal or organizational growth, then course is for you:

  • Students
  • Marketing Professionals
  • Sales Professionals
  • Business Owners
  • Entrepreneurs
  • Digital Marketing Professionals

Why study Digital Marketing?

  • With the world going digital and companies having a bigger online presence, you will have lot of job opportunities
  • With technology developing every day, your career will also keep growing if you continuously develop your skills
  • The digital economy growing 10 times faster, it will provide various career options with constant growth

Careers in Digital Marketing

  • Digital Marketing Manager
  • Social Media Executive & Social Media Manager
  • SEO Executive
  • SEM Expert
  • Content Marketer
  • Analytics Manager
  • E-mail Marketing Manager
  • E-Commerce Manager
  • Digital Agency account Director



Digital Marketing Specialist

SEARCH ENGINE MARKETING (SEM)

  • Introduction to SEM – Fundamentals & Case Studies
  • Creation of Google Display Network
  • Mobile Ad Campaigns
  • Shopping Campaigns – Introduction
  • YouTube Marketing - Introduction & Ad Formats

SOCIAL MEDIA MARKETING (SMM)

  • Getting Started with Social Media Marketing
  • Facebook Marketing
  • Instagram & LinkedIn Marketing
  • Twitter Marketing

EMAIL MARKETING

  • Deliverability
  • Effective Email Content
  • Customer Acquisition Strategies
  • Effective Creative Introducing
  • Nurturing & Automation
  • Resources to do situational analysis and progressive updates
  • Email Automation

INBOUND MARKETING

  • Attracting your potential customers into conversion funnel
  • Converting your prospects into leads using emails
  • Landing Page
  • Conversion Optimization Patterns for Engaging website Visitors
  • Lifecycle Emails

WEB ANALYTICS

  • Google Analytics
  • Content Performance Analysis
  • Visitors Analysis
  • Social media analytics
  • Actionable Insights and the Big Picture
  • Digital Analytics
 

Search Engine Optimization Training

From building your skills to taking the next leap in your career, our courses and certifications will help you achieve your goals in SEO


SEO training course covers

  • How search engines gather data about your website
  • How Google, Bing, etc. analyse users' search queries
  • How search engines match queries to web pages in search results
  • How search engines rank natural search results
  • How users respond to search engine results pages (SERPs)
  • How to analyse and evaluate your competitive search position
  • How to identify your SEO priorities
  • How to construct landing pages and SEO-friendly web sites

Certifications



Tools